The Sparrows Group
The Sparrows Group

Take flight.

Take flight.Take flight.Take flight.

Strong brand vision meets strategy, process, and profitability. 

Take flight.

Take flight.Take flight.Take flight.

Strong brand vision meets strategy, process, and profitability. 

You’re the brand. We’re the business.

We don’t incubate. We are brand maximalists who thrive off the creativity and partnership of taking beauty brands from vision to flight.

Our Branches

Product Dev

  • Contract Manufacturing 
  • Hard Goods
  • Ingredient Stories
  • Consumer Studies
  • Market Strategy
  • Pipeline
  • Product Results
  • Focus Groups

Sales

  • Growth Strategy
  • Retail Brick & Mortar
  • E-commerce/D2C
  • Education
  • Professional Beauty 
  • Collabs/Partnerships
  • Amazon
  • International

Marketing

  • Branding
  • PR Strategy
  • Ecommerce Marketing  
  • Subscription 
  • Blogging
  • Social Media Strategy
  • Paid Media
  • Influencer Strategy

Operations

  • Fulfillment
  • Inventory Management
  • Supply Chain
  • 3PL Management
  • Processes
  • Profit Margins
  • COGs


We tie it all together! When the through-line between core business functions is connected and maximized, healthy profitable growth WILL follow. We develop strategy based on your needs, whether you need help in one area or all of them.

 

You focus on the vision. We focus on the function. 

Our Toolbox

The Flock

Tara Fankhanel, Founding Partner

Tara Fankhanel, Founding Partner

Tara Fankhanel, Founding Partner

With 17 years of start-up focused brand experience in the Beauty industry helping brands like Toppik, Curology, and Vegamour. Tara has a passion for brand strategy, growth and partnerships.

Kailey Konow, Founding Partner

Tara Fankhanel, Founding Partner

Tara Fankhanel, Founding Partner

A personal passion for and 17 years in the Beauty industry working for brands like philosophy, Murad and multiple start-ups. Kailey focuses on marketing, PR and product innovation. 

A Little Birdie Told Me

Blosm Brands - Digital Advertising

Blosm Brands - Digital Advertising

Blosm Brands - Digital Advertising

“Tara and Kailey were excellent brand partners to work with from the agency side! They were always timely in their responses, worked closely with us to leverage learnings from organic + paid media, and were arguably one of our most detailed partners when it came to balancing profitability and scale - a true skill! Aside from their detailed knowledge in the beauty landscape, their positive attitudes and professionalism made them incredibly ideal partners to work with in any capacity.”

Sanam G., Founding Partner

QRS - Development

Blosm Brands - Digital Advertising

Blosm Brands - Digital Advertising

“Working with a team of professionals with the experience these two have is truly a luxury. You have the depth of years of experience on all the levels you will need from development to delivery. This team will not let you down and will keep you laughing while it is happening!”

Jennifer C, Director of Business Development

MB Social - Social Media

beBold Digital - Amazon Marketing Agency

beBold Digital - Amazon Marketing Agency

“Tara and Kailey are a rare combination. Creative, strategic, executors with kind hearts. Our entire team has truly enjoyed our collaborative partnership and taking brands to the next level with their leadership.”

Mimi B., Founder

beBold Digital - Amazon Marketing Agency

beBold Digital - Amazon Marketing Agency

beBold Digital - Amazon Marketing Agency

"Working with this team to better client performance has been nothing short of ideal. They drive to achieve actionable goals by overseeing and liaising between internal and external teams to promote sustainable results for brands.  They are dedicated and passionate about seeing brand successes and know what it takes to launch a start-up in the e-commerce space. They lead from the front, supporting their team to excel forward with every project.”

Denny S., Founder

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